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INTRODUCTION
HotAir
was conceived by Steve Gould and John
Hogan in July of 2002, with operations commencing in January
of 2003. Based in Melbourne Beach, Florida, the company delivers
highly-specialized Wi-Fi (wireless fidelity) technology solutions
to several target markets, specifically the hotel/resort industry,
the restaurant/hotspot industry, and the business center/office
park industry. HotAir has successfully met its near-term goals,
including the completion of technology evaluations, proving and
fine-tuning its business model, securing relationships with primary
technology vendors, developing relationships with a national installation
firm, and acquiring a base portfolio of customers in all three major
target markets.
Providing
high-speed wireless coverage using Wi-Fi is a very competitive market.
Through research of existing companies and its own sales efforts,
HotAir has successfully developed a business model that enables
HotAir and its customers to derive revenue. The company is now poised
to enter an aggressive growth stage through accelerated sales and
marketing programs.

MARKET
OVERVIEW
Wi-Fi
is one of the hottest technology growth markets today. Analysts
are projecting that the current number of wireless hotspots (approximately
4,000) will explode to between 30,000-50,000 hotspots and 13 million
users by 2007. By that time, sales of Wi-Fi equipment will exceed
$3 billion in North America alone. The majority of these sales will
be to home and business users who expect to find Wi-Fi service wherever
and whenever they travel.
The
barriers to entry are low: A hotspot can be created with as little
as a high-speed Internet connection and an access point. To eliminate
inherent problems for users, HotAir has taken this to another level
by providing the ability to send and receive email, access web page
access and get 24x7 technical support. In addition, HotAir has developed
an inclusive marketing program to help its customers market HotAir
services.
HOTAIR
OVERVIEW
HotAir's
principals (Gould and Hogan) have a combined 40 years in related
wireless technology industries, with management experience in product
development, technical support, marketing and project management.
Their careers include management positions at Harris Corporation,
e-Security, Globe Wireless and Tantivy.
HotAir
has secured over 40 customers, representing ion excess of 4,000
rooms, conference areas, restaurants, and HotSpots across the southeast
market. Established corporate relationships include the following
key hospitality players, for which HotAir is brand-certified system
provider:
- InterContinental
Hotel Group (Holiday Inn)
- Starwood
Hotels and Resorts Worldwide, Inc. (Sheraton)
- Hilton
Hospitality, Inc. (Hampton Inn)
- Best
Western International (Best Western)
- Choice
Hotels International (Comfort Inn, Quality)
- Kitchin
Hospitality, LLC (Jameson Inn, Signature Inn)
HotAir
also provides service for several Hawthorn Suites and Radisson properties.
Current customers include 30 hotels with coverage to a mixture of
guest rooms, hotel meeting rooms and convention facilities. Beyond
the hospitality industry, HotAir has a secondary market focused
on restaurant/hotspots. The company's current customer base includes
Durango Steakhouse, with whom HotAir expects to sign an agreement
to extend coverage franchise-wide.
The
company is confident that this focus on key users, especially the
business traveler, is key to substantial growth opportunity, given
that thousands of hotels in the U.S. have committed to introducing
wireless broadband Internet access to guests as a "must-have"
amenity.
With
proper funding of marketing and sales, HotAir expects to accelerate
revenue growth throughout 2005.
USE
OF FUNDS
HotAir
seeks angel funding of $500,000 to fund sales and marketing operations
to get the company to a point of sustainable profitability in preparation
for an ensuing nationwide rollout. Funded activities will include
expanded web development, extended services for diversity of hotspot
venues, base salaries and expenses for commissioned sales personnel,
targeted advertising and lead generation, and customer development.
INQUIRIES
Ideally,
HotAir management seeks a single investment source and is open to
individuals with an interest in contributing to the company's aggressive
marketing and sales strategies. Terms and options, as well as a
detailed business plan, are available to qualified parties. Please
respond by phone or email to:
Steve
Gould
President, HotAir Network Group, Inc.
stevegould@hotairnetwork.com
888-354-3020
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